Why GMC Cancelled the 1973-1978 GMC Motorhome

Bill Bryant

Active member
Aug 27, 2003
704
15
28
Many of us have viewed the video entitled, "Why GMC Cancelled the 1973-1978 GMC Motorhome"

It's a very interesting video, but unfortunately reaches an erroneous conclusion. I am posting this comment because I believe the conclusion stated in
this video needs to be corrected for historical purposes. The following can be found on the GMCMI website under the video section.
Respectfully,
Bill

Stated in this video is a conclusion that states, "short sighted bean counters decision" caused the GMC Motorhome to be discontinued. Financial
accounting, bean counters, report on financial accounting facts. Based on these facts and possibly other judgements, management may make the decision
to take action. In the case of the GMC Motorhome, it was GM management that decided to discontinue production.

The official reason given by GMC for that action was correct but incomplete. Not mentioned was a serious concern for the future, the design of a
larger, heavier motorhome which is where the market was headed. It is important to remember the 1973 GMC motorhome had a 10,500 GVW, by 1978 it was
12,500. An increase of nearly 20% with few design changes to compensate for the increased loading. The original design used many passenger vehicle
parts that were likely near reliable design limits. Many of these parts had been discontinued or were to be discontinued soon due to the auto
industry down sizing.

What was GMC to do? A major redesign would have been required if the GMC motorhome were to continue. The cost of a major redesign would likely have
been many millions of dollars. From a Corporation point of view I believe the appropriate decision was made. From a GMCer point of view, how sad!

A minor point, but one used in the video that causes confusion is the rear wheel design, stated as "side by side" a dual wheel description, the GMC is
"tandem" two wheels "one behind the other".

--
Bill Bryant
PO 1976~PB (owned 34 years)
1914 Ford
1965 Corvette
GMC MH History, GMC Showroom films,
"Workprint" Early GMC development 11-70 to 3-71
on USB flash drive.
 
Thanks Bill B.:
You are so very helpful and knowledgeable!
And it is appreciated!
Mike/The Corvair a holic

Sent from my iPhone

>
> Many of us have viewed the video entitled, "Why GMC Cancelled the 1973-1978 GMC Motorhome"
>
> It's a very interesting video, but unfortunately reaches an erroneous conclusion. I am posting this comment because I believe the conclusion stated in
> this video needs to be corrected for historical purposes. The following can be found on the GMCMI website under the video section.
> Respectfully,
> Bill
>
>
> Stated in this video is a conclusion that states, "short sighted bean counters decision" caused the GMC Motorhome to be discontinued. Financial
> accounting, bean counters, report on financial accounting facts. Based on these facts and possibly other judgements, management may make the decision
> to take action. In the case of the GMC Motorhome, it was GM management that decided to discontinue production.
>
> The official reason given by GMC for that action was correct but incomplete. Not mentioned was a serious concern for the future, the design of a
> larger, heavier motorhome which is where the market was headed. It is important to remember the 1973 GMC motorhome had a 10,500 GVW, by 1978 it was
> 12,500. An increase of nearly 20% with few design changes to compensate for the increased loading. The original design used many passenger vehicle
> parts that were likely near reliable design limits. Many of these parts had been discontinued or were to be discontinued soon due to the auto
> industry down sizing.
>
> What was GMC to do? A major redesign would have been required if the GMC motorhome were to continue. The cost of a major redesign would likely have
> been many millions of dollars. From a Corporation point of view I believe the appropriate decision was made. From a GMCer point of view, how sad!
>
> A minor point, but one used in the video that causes confusion is the rear wheel design, stated as "side by side" a dual wheel description, the GMC is
> "tandem" two wheels "one behind the other".
>
>
> --
> Bill Bryant
> PO 1976~PB (owned 34 years)
> 1914 Ford
> 1965 Corvette
> GMC MH History, GMC Showroom films,
> "Workprint" Early GMC development 11-70 to 3-71
> on USB flash drive.
>
>
> _______________________________________________
> GMCnet mailing list
> Unsubscribe or Change List Options:
> http://list.gmcnet.org/mailman/listinfo/gmclist_list.gmcnet.org
 
Bill:

Thank you for setting this straight.

There were so many factors, and trying to simplify the reasoning is erroneous.

Bashing those “Bean Counters” (you know, the guys responsible for the investors money) is so popular today.

Complex machines, complex organizations, while trying to guess what the regulators are going to do to you in the changing world of four decades ago.

You insight is appreciated.

Dolph

DE AD0LF

Wheeling, West Virginia

1977 26’ ex-PalmBeach
Howell EFI & EBL, Reaction Arms, Manny Transmission

“The Aluminum and Fiberglass Mistress"

>
> Many of us have viewed the video entitled, "Why GMC Cancelled the 1973-1978 GMC Motorhome"
>
> It's a very interesting video, but unfortunately reaches an erroneous conclusion. I am posting this comment because I believe the conclusion stated in
> this video needs to be corrected for historical purposes. The following can be found on the GMCMI website under the video section.
> Respectfully,
> Bill
>
>
> Stated in this video is a conclusion that states, "short sighted bean counters decision" caused the GMC Motorhome to be discontinued. Financial
> accounting, bean counters, report on financial accounting facts. Based on these facts and possibly other judgements, management may make the decision
> to take action. In the case of the GMC Motorhome, it was GM management that decided to discontinue production.
>
> The official reason given by GMC for that action was correct but incomplete. Not mentioned was a serious concern for the future, the design of a
> larger, heavier motorhome which is where the market was headed. It is important to remember the 1973 GMC motorhome had a 10,500 GVW, by 1978 it was
> 12,500. An increase of nearly 20% with few design changes to compensate for the increased loading. The original design used many passenger vehicle
> parts that were likely near reliable design limits. Many of these parts had been discontinued or were to be discontinued soon due to the auto
> industry down sizing.
>
> What was GMC to do? A major redesign would have been required if the GMC motorhome were to continue. The cost of a major redesign would likely have
> been many millions of dollars. From a Corporation point of view I believe the appropriate decision was made. From a GMCer point of view, how sad!
>
> A minor point, but one used in the video that causes confusion is the rear wheel design, stated as "side by side" a dual wheel description, the GMC is
> "tandem" two wheels "one behind the other".
>
>
> --
> Bill Bryant
> PO 1976~PB (owned 34 years)
> 1914 Ford
> 1965 Corvette
> GMC MH History, GMC Showroom films,
> "Workprint" Early GMC development 11-70 to 3-71
> on USB flash drive.
>
>
> _______________________________________________
> GMCnet mailing list
> Unsubscribe or Change List Options:
> http://list.gmcnet.org/mailman/listinfo/gmclist_list.gmcnet.org
 
Some of us feel that after 78, the 425 Trans was no longer giong to be used
in the Eldorado and Toronado so cost for the trans and final drive was
going to go up considerably as volume dictates cost per item.
They also had lower gear ratio on the drawings in that division.

On Sun, Aug 4, 2019 at 11:59 AM Mike Kelley via Gmclist <

> Thanks Bill B.:
> You are so very helpful and knowledgeable!
> And it is appreciated!
> Mike/The Corvair a holic
>
> Sent from my iPhone
>
> > On Aug 4, 2019, at 10:46 AM, Bill Bryant via Gmclist <

> >
> > Many of us have viewed the video entitled, "Why GMC Cancelled the
> 1973-1978 GMC Motorhome"
> >
> > It's a very interesting video, but unfortunately reaches an erroneous
> conclusion. I am posting this comment because I believe the conclusion
> stated in
> > this video needs to be corrected for historical purposes. The following
> can be found on the GMCMI website under the video section.
> > Respectfully,
> > Bill
> >
> >
> > Stated in this video is a conclusion that states, "short sighted bean
> counters decision" caused the GMC Motorhome to be discontinued. Financial
> > accounting, bean counters, report on financial accounting facts. Based
> on these facts and possibly other judgements, management may make the
> decision
> > to take action. In the case of the GMC Motorhome, it was GM management
> that decided to discontinue production.
> >
> > The official reason given by GMC for that action was correct but
> incomplete. Not mentioned was a serious concern for the future, the design
> of a
> > larger, heavier motorhome which is where the market was headed. It is
> important to remember the 1973 GMC motorhome had a 10,500 GVW, by 1978 it
> was
> > 12,500. An increase of nearly 20% with few design changes to compensate
> for the increased loading. The original design used many passenger vehicle
> > parts that were likely near reliable design limits. Many of these parts
> had been discontinued or were to be discontinued soon due to the auto
> > industry down sizing.
> >
> > What was GMC to do? A major redesign would have been required if the
> GMC motorhome were to continue. The cost of a major redesign would likely
> have
> > been many millions of dollars. From a Corporation point of view I
> believe the appropriate decision was made. From a GMCer point of view, how
> sad!
> >
> > A minor point, but one used in the video that causes confusion is the
> rear wheel design, stated as "side by side" a dual wheel description, the
> GMC is
> > "tandem" two wheels "one behind the other".
> >
> >
> > --
> > Bill Bryant
> > PO 1976~PB (owned 34 years)
> > 1914 Ford
> > 1965 Corvette
> > GMC MH History, GMC Showroom films,
> > "Workprint" Early GMC development 11-70 to 3-71
> > on USB flash drive.
> >
> >
> > _______________________________________________
> > GMCnet mailing list
> > Unsubscribe or Change List Options:
> > http://list.gmcnet.org/mailman/listinfo/gmclist_list.gmcnet.org
>
> _______________________________________________
> GMCnet mailing list
> Unsubscribe or Change List Options:
> http://list.gmcnet.org/mailman/listinfo/gmclist_list.gmcnet.org
>

--
Jim Kanomata
Applied/GMC, Newark,CA
jimk
http://www.appliedgmc.com
1-800-752-7502
 
Lets not forget the increased fuel economy requirements, the EPA and high fuel prices all leading to the demise of many "big" vehicles.
--
Rich Mondor,

Brockville, ON

77 Hughes 2600
 
Why did Chevrolet decide to stop putting style into their vehicles, and
build Camry look-a-likes that they call Impala's. Nobody can say for sure.
Let's see, how did that work out for Oldsmobile, and Pontiac, and
Saturn?
Oh, that's right. They are only memories now.
Government bailouts? I sure don't know.
Jim Hupy
Salem, Oregon.

On Sun, Aug 4, 2019, 1:15 PM tonka6cuda6--- via Gmclist <

> Lets not forget the increased fuel economy requirements, the EPA and high
> fuel prices all leading to the demise of many "big" vehicles.
> --
> Rich Mondor,
>
> Brockville, ON
>
> 77 Hughes 2600
>
> _______________________________________________
> GMCnet mailing list
> Unsubscribe or Change List Options:
> http://list.gmcnet.org/mailman/listinfo/gmclist_list.gmcnet.org
>
 
Bill:

Thank you for setting this straight.

There were so many factors, and trying to simplify the reasoning is
erroneous.

Bashing those ?Bean Counters? (you know, the guys responsible for the
investors money) is so popular today.

Complex machines, complex organizations, while trying to guess what the
regulators are going to do to you in the changing world of four decades ago.

You insight is appreciated.

Dolph

DE AD0LF

Wheeling, West Virginia

1977 26? ex-PalmBeach
Howell EFI & EBL, Reaction Arms, Manny Transmission

?The Aluminum and Fiberglass Mistress"

> On Aug 4, 2019, at 11:46 AM, Bill Bryant via Gmclist

>
> Many of us have viewed the video entitled, "Why GMC Cancelled the
1973-1978 GMC Motorhome"
>
> It's a very interesting video, but unfortunately reaches an erroneous
> conclusion. I am posting this comment because I believe the conclusion
stated in this video needs to be corrected for historical purposes. The
following can be found on the GMCMI website under the video section.
> Respectfully,
> Bill
>
>
> Stated in this video is a conclusion that states, "short sighted bean
> counters decision" caused the GMC Motorhome to be discontinued.
> Financial accounting, bean counters, report on financial accounting facts.
Based on these facts and possibly other judgements, management may make the
decision to take action. In the case of the GMC Motorhome, it was GM
management that decided to discontinue production.
>
> The official reason given by GMC for that action was correct but
> incomplete. Not mentioned was a serious concern for the future, the
> design of a larger, heavier motorhome which is where the market was
> headed. It is important to remember the 1973 GMC motorhome had a
> 10,500 GVW, by 1978 it was 12,500. An increase of nearly 20% with few
design changes to compensate for the increased loading. The original design
used many passenger vehicle parts that were likely near reliable design
limits. Many of these parts had been discontinued or were to be
discontinued soon due to the auto industry down sizing.
>
> What was GMC to do? A major redesign would have been required if the
> GMC motorhome were to continue. The cost of a major redesign would likely
have been many millions of dollars. From a Corporation point of view I
believe the appropriate decision was made. From a GMCer point of view, how
sad!
>
> A minor point, but one used in the video that causes confusion is the
> rear wheel design, stated as "side by side" a dual wheel description, the
GMC is "tandem" two wheels "one behind the other".
>
>
> --
> Bill Bryant
> PO 1976~PB (owned 34 years)
> 1914 Ford
> 1965 Corvette
> GMC MH History, GMC Showroom films,
> "Workprint" Early GMC development 11-70 to 3-71 on USB flash drive.
>
>
************
 
It was indeed a great read. I thought it was Bob Lutz?

Add “Call Me Roger” by Albert Lee to that list. It’s an analysis of the 7 years of a bean counter being at the helm of a company started by a Salesman... General Motors.

Dolph Santorine

DE AD0LF

Wheeling, West Virginia

1977 ex-Palm Beach TZE167V100820
Howell EFI/EBL , Reaction Arms, Manny Transmission

>
> Dolph, Bill (and others who may be interested...)
>
> Your exchange reminds me of the late Lee Iacocca's book "Car Guys vs. Bean
> Counters: The Battle for the Soul of American Business". I found it to be a
> captivating read...
>
> Fred
>
>
> Fred Hudspeth
> 1978 Royale (TZE 368V101335) - Tyler, TX (owned 26 years)
> 1982 Airstream Excella (motorhome) - Cooper Landing, Alaska (owned 21 years)
> 1990 Mercedes Benz 560 SEC (original owner, 29 years)
>
>
>
>
> Message: 1
> Date: Sun, 4 Aug 2019 12:05:08 -0400
> From: Dolph Santorine
> To: GMC List
> Cc: Bill Bryant
> Subject: Re: [GMCnet] Why GMC Cancelled the 1973-1978 GMC Motorhome
> Message-ID:
> Content-Type: text/plain; charset=utf-8
>
> Bill:
>
> Thank you for setting this straight.
>
> There were so many factors, and trying to simplify the reasoning is
> erroneous.
>
> Bashing those ?Bean Counters? (you know, the guys responsible for the
> investors money) is so popular today.
>
> Complex machines, complex organizations, while trying to guess what the
> regulators are going to do to you in the changing world of four decades ago.
>
> You insight is appreciated.
>
>
> Dolph
>
> DE AD0LF
>
> Wheeling, West Virginia
>
> 1977 26? ex-PalmBeach
> Howell EFI & EBL, Reaction Arms, Manny Transmission
>
> ?The Aluminum and Fiberglass Mistress"
>
>> On Aug 4, 2019, at 11:46 AM, Bill Bryant via Gmclist

>>
>> Many of us have viewed the video entitled, "Why GMC Cancelled the
> 1973-1978 GMC Motorhome"
>>
>> It's a very interesting video, but unfortunately reaches an erroneous
>> conclusion. I am posting this comment because I believe the conclusion
> stated in this video needs to be corrected for historical purposes. The
> following can be found on the GMCMI website under the video section.
>> Respectfully,
>> Bill
>>
>>
>> Stated in this video is a conclusion that states, "short sighted bean
>> counters decision" caused the GMC Motorhome to be discontinued.
>> Financial accounting, bean counters, report on financial accounting facts.
> Based on these facts and possibly other judgements, management may make the
> decision to take action. In the case of the GMC Motorhome, it was GM
> management that decided to discontinue production.
>>
>> The official reason given by GMC for that action was correct but
>> incomplete. Not mentioned was a serious concern for the future, the
>> design of a larger, heavier motorhome which is where the market was
>> headed. It is important to remember the 1973 GMC motorhome had a
>> 10,500 GVW, by 1978 it was 12,500. An increase of nearly 20% with few
> design changes to compensate for the increased loading. The original design
> used many passenger vehicle parts that were likely near reliable design
> limits. Many of these parts had been discontinued or were to be
> discontinued soon due to the auto industry down sizing.
>>
>> What was GMC to do? A major redesign would have been required if the
>> GMC motorhome were to continue. The cost of a major redesign would likely
> have been many millions of dollars. From a Corporation point of view I
> believe the appropriate decision was made. From a GMCer point of view, how
> sad!
>>
>> A minor point, but one used in the video that causes confusion is the
>> rear wheel design, stated as "side by side" a dual wheel description, the
> GMC is "tandem" two wheels "one behind the other".
>>
>>
>> --
>> Bill Bryant
>> PO 1976~PB (owned 34 years)
>> 1914 Ford
>> 1965 Corvette
>> GMC MH History, GMC Showroom films,
>> "Workprint" Early GMC development 11-70 to 3-71 on USB flash drive.
>>
>>
> ************
>
>
> _______________________________________________
> GMCnet mailing list
> Unsubscribe or Change List Options:
> http://list.gmcnet.org/mailman/listinfo/gmclist_list.gmcnet.org
 
I think that fuel economy requirements only affected automobiles. The GMC was considered a truck under the regulations.
The EPA and fuel prices were not much of a problem either.

Emery Stora

>
> Lets not forget the increased fuel economy requirements, the EPA and high fuel prices all leading to the demise of many "big" vehicles.
> --
> Rich Mondor,
>
> Brockville, ON
>
> 77 Hughes 2600
>
 
Fred/Dolph,

I Like your vehicle ownership line.

Mine would read:
1914 Ford owned 69 years
1965 Corvette owned 37 years
1976 GMC MH owned 34 years
--
Bill Bryant
PO 1976~PB (owned 34 years)
1914 Ford
1965 Corvette
GMC MH History, GMC Showroom films,
"Workprint" Early GMC development 11-70 to 3-71
on USB flash drive.
 
Hmm…never quite thought of it that way:

69 years with your 1914 Ford is impressive!

1966 Mercury Park Lane Convertible - Owned 20 years
2008 Shelby GT500 - Since New 11 years
1977 GMC Motorhome - Owned 10 years
1991 Mazda Miata (in Spec. Miata form) 10 years

Dolph

DE AD0LF

Wheeling, West Virginia

1977 26’ ex-PalmBeach
Howell EFI & EBL, Reaction Arms, Manny Transmission

“The Aluminum and Fiberglass Mistress"

>
> Fred/Dolph,
>
> I Like your vehicle ownership line.
>
> Mine would read:
> 1914 Ford owned 69 years
> 1965 Corvette owned 37 years
> 1976 GMC MH owned 34 years
> --
> Bill Bryant
> PO 1976~PB (owned 34 years)
> 1914 Ford
> 1965 Corvette
> GMC MH History, GMC Showroom films,
> "Workprint" Early GMC development 11-70 to 3-71
> on USB flash drive.
>
>
> _______________________________________________
> GMCnet mailing list
> Unsubscribe or Change List Options:
> http://list.gmcnet.org/mailman/listinfo/gmclist_list.gmcnet.org