Oldsmobile's Experimental Toronado Station Wagon

What few people outside the industry know is that the OEs do this all the time and most get scrapped because of liability involved.
One of the special ones was the time Iacoca wanted to if a convertible pickup would get any attention. He had the proto body guys use an air chisel to take the roof of a mule truck and tape up the sharp edges and then he drove it around town with an observation van recording the reaction.
Some times life is interesting in Detroit.
What a wonderful image that conjures of Iacoca Matt. And what a marvelous way to conduct low tech consumer research. Do you think there would be any more complete record of that idea?